TLHumbert.com and Brain Freeze
A full-scale book launch project combining website design, serialized publishing, audiobook production, and paid social media marketing.
Project Overview
Brain Freeze is a science fiction novel by Taurie Humbert, published across multiple platforms including a dedicated website, Amazon, and YouTube.
The project involved transforming a traditional manuscript into a multi-format digital experience—combining serialized web publishing, full audiobook production, and targeted social media campaigns to drive traffic and engagement.
Role
Website Designer, Content Editor, Audiobook Producer, and Social Media Marketer
I managed the digital publishing process from manuscript to launch, including website design, content formatting, audio production, and paid advertising campaigns.
Skills
Website Design & UX
Built and structured a serialized reading experience on Squarespace
Designed navigation for multi-part chapter flow (10–26 parts per chapter)
Implemented paywalled content for premium chapters
Content Editing & Formatting
Proofread and edited manuscript for clarity and readability
Structured chapters for both web and audio formats
Adapted content for serialized consumption
Audiobook Production
Produced full audiobook using ElevenLabs
Edited and assembled audio using Audacity and Shotcut
Uploaded and managed long-form audio on YouTube (unlisted + embedded)
Social Media Marketing & Ads
Created and managed campaigns via Meta Ads Manager
Tested audience segments (35–54 vs 55+)
Developed ad creatives and landing page strategies
Analyzed traffic behavior and adjusted campaigns accordingly
Results & Metrics
Initial campaigns generated low-cost traffic (~$0.06 to ~$0.29 per landing page view) with strong mobile engagement.
Audience testing revealed higher engagement and lower costs among older demographics (55+), with improved results after refining targeting and landing page strategy.
On-site engagement showed meaningful time spent on page (~8+ minutes), with some users continuing through serialized content beyond the entry point.
Strategy & Iteration
The project involved continuous testing and iteration across both content and marketing systems.
Key adjustments included:
Shifting landing pages from overview pages to direct story entry points
Testing creative variations to identify audience resonance
Refining audience targeting based on engagement patterns
These changes improved both user engagement and campaign efficiency over time.
Explore the Project
Check out TLHumbert.com
Explore the Taurie Humbert’s YouTube channel
And check out Brain Freeze on Amazon!
Challenges & Lessons
The project highlighted the challenges of managing multiple platforms and tools simultaneously, including ad platform inconsistencies, mobile-heavy traffic behavior, and high bounce rates on initial landing pages.
These challenges required ongoing adaptation and reinforced the importance of testing, patience, and clear user pathways in digital publishing.
What’s Next?
The system built for Brain Freeze provides a foundation for future book launches, including scalable publishing workflows, integrated audio content, and refined audience targeting strategies.
